Kicked off in 2012 with a radical collaboration including film-makers Greenlions, the National Trust, Jon Alexander, the RSPB, Swarm and Good for Nothing on the production and launch in 2013 of a feature length stunt documentary film Project Wild Thing, exploring British kids disconnection from nature.

Possibly the most bonkers fun project I’ve ever been involved with, literally building the airplane as we were flying it. The award winning film was a huge success, achieved mass awareness on limited funds and changed the way conservation orgs approached the challenge of nature connection and children.

A credited co-producer, I led the brand creation, engagement strategy for launch, was a key instigator of the forming and launch of the Wild Network. Hatched the original concept of Wild Time and prototyped the Wild Time App which went on to be licensed to Unilever brand Persil.